During the 2018 Beirut Boat Show, which took place on May 9th to 13th, Benetti and Sirina Marine announced the beginning of their partnership in order to promote the brand Benetti in Jordan, Kingdom of Saudi Arabia, Egypt, Iraq and Lebanon.
Benetti General Manager Christos Ramnialis commented: “This partnership reflects the importance of the Middle East and North Africa Area (MENA) in Benetti’s future strategies. We keep investing in the Region with best talents on-ground and resources to solidify our leading position.”
With this agreement, Benetti adds another important milestone to its International network that is already present with direct offices in Fort Lauderdale, Dubai, Hong Kong and London. Sirina Marine will be working closely with the Middle East Office of Benetti based in Dubai to reach out to the new markets and cater for the interests of its experienced and knowledgeable clientele.
Concerning the new agreement, Mr Nabil El Jammal, Middle East Area Manager of Benetti, stated: “We are very proud to work with Sirina Marine. It was essential for us to associate with a strategic and respected partner. We are confident this partnership will help consolidate our regional leading position, capitalizing on their experience, passion and extensive market knowledge”.
Based in Amman, Sirina Marine is a pioneer in offering exceptional comprehensive services for a niche market and navigate its clientele unique needs to craft high-end solutions that gives back an outstanding experience. Sirina Marine provides elite services and bespoke yacht selling, yacht management, yacht charter for discerning clients throughout the Middle East and North Africa (MENA).
Ahmad Abu Ghazaleh, founder and CEO of Sirina Marine said: “Excited to blend the passion and experience from the owners’ perspective with the great heritage of Benetti, we aim at offering a complete yachting lifestyle experience.