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Roda inizia la sua carriera professionale maturando esperienze in Marposs S.p.a, SCM Group e Wegaplast S.p.a., e dal 2001 al 2004 assume la carica di Sales Manager di Ferretti S.p.a., gestendo con successo la direzione commerciale dell’azienda. Dal 2004 diventa Marketing Manager per i brand Ferretti, Custom Line e Mochi Craft, gestendo l’Area Marketing con una forte focalizzazione sulle vendite e sul ritorno degli investimenti e occupandosi delle analisi di mercato e dello sviluppo di tool e sistemi informatici per la rete vendita.
