Azimut Benetti has arranged the 11th edition of its exclusive Yachting Gala in Porto Monopoli, Italy. The yachting gala brought together international owners who had the chance to view Azimut latest collection of Flybridge 66, S7, Grande 27 Metri and the new Azimut S6, which will make its official debut in September at the Cannes Yachting Festival. The company also showcased other models in the Azimut and Benetti ranges with a total of 14 yachts.
On the occasion of the event, several entertainments were staged: sea trials, seabob racing, exhibitions of jewellery and clothing from the most prestigious Italian designers, live shows by master tailors and signature shoemakers, and much more.
A rich lunch serving all the finest local specialities for a real feast of flavours was followed by the opportunity for owners to discover Monopoli’s secrets and admire the reefs of Polignano a Mare. The piazza and typical streets of Borgo Egnazia were later the settings for the gala dinner on Saturday. The gastronomic experience culminated in the Festa del Borgo – an exciting tribute to the region’s festivals that transformed the main square into a theatre of folk music and dance sure to engage and involve everyone present. Doing the honours were Paolo and Giovanna Vitelli, respectively Founder-President and Vice President of the Azimut|Benetti Group.
On behalf of the dealer of Azimut Yachts in the Middle East, Ahmad Al-Ameeri, CEO of Seas&Deserts Group highlighted, “We highly prioritize our clients’ requirements and needs that’s why the Yachting Gala is a valuable opportunity to get the feedback directly from our clients. Over the last five years, Azimut Benetti has established a strong presence in yachts manufacturing sector internationally, with a constant network growth. We are also proud of our well-established exposure in the Middle East, in particular, the GCC countries where we have delivered around 250 to 300 Azimut yachts. Our Middle East clients understand and appreciate luxury goods which entail innovation, craftsmanship, and attention to details; almost tailor-made, exactly as Azimut yachts are.”
Al-Ameeri added, “We strongly believe that our commitment to provide services at the highest possible level, combined with the design and unique performance of Azimut products will help us maintain Azimut’s leading position in the GCC.”
For years now, Dubai, and the Middle East, in general, have been an important market for Azimut Yachts. Owners in this region are particularly fond of the Grande Collection, with 30% of the yachts in this line sold in the Middle East, where the brand’s turnover has tripled in the last five years. Azimut’s commercial success is also confirmed by the short-term delivery plan, according to which one yacht a month is scheduled to arrive in the Middle East in the second half of the year.
Sheikh Abdulla Al Sabah from Kuwait expressed his contentment of Azimut by saying, “I’m satisfied to own Azimut Yacht with its modern “Made in Italy” allure but adapted to meet the special needs in terms of their décor and in part of their layout, drawing on design and construction flexibility that is hard to find elsewhere in the market.”
Claudio Giersberg, a German private owner based in Dubai commented, “It’s great to find such a unique combination between the perfect detailing and luxurious components. In addition to the aftersales services managed by high-qualified professionals who are dedicated to the most high-end and timely services. My yacht has been always maintained in the best possible condition which encourages me to highly recommend Azimut brand to everyone.”