Sunrise Yachts announced signing an agreement with the Diamond Living Private Investment Fund, an international fund managed out of Hong Kong. Since the beginning of its activity in 2007, Sunrise Yachts has built three superyachts, including the popular 63 metre Irimari: the shipyard now wishes to enlarge its market. Diamond Living agreed to take a controlling interest in the recently founded Turkish shipyard in order to contribute in its next phase of development.
Wes Medford, Diamond Living’s Managing Director, so commented the agreement: “It is our view that Sunrise represents a good recognised brand and that the company can deliver high-quality yachts at an appealing price. We have discussed with Sunrise the opportunity for us to step in as a strategic investor with a goal to assist them in their growth ambitions as well as increase their sales spectrum due to our strong positioning on the Asian market”.
“In Diamond Living, we have found the ideal strategic partner that we have been seeking for quite a while. It will provide a strong stable base for Sunrise and allow us to offer total security and comfort to our clients. Also this partnership will provide us with the ability to develop our own niche projects to speculate on the market”, said Sunrise Yachts’ co-founder and CEO Guillaume Roché.
The Diamond-Sunrise deal was brokered by Even Keel Partners in London. It is expected to be consummated by mid-January 2016, at which point further announcements about its long-term plans will be made.
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