Yachtville in Milan for Fuorisalone

La Triennale is hosting a 21 metres long yacht on the occasion of the Milano Design Week 2018.

To celebrate the most important yearly rendez-vous dedicated to the design, il Salone del Mobile, the big brands of the yachting industry are bringing the sea in Milan. Two installations in the heart of the city have been curated by Azimut/Benetti and Sanlorenzo to showcase the excellence of the Made in Italy in the yachting sector at the Fuorisalone.

Right in front of La Triennale, Azimut/Benetti is displaying its latest Azimut S7, a 21-metre yacht, a beautiful design object to welcome visitors. As explained by Giovanna Vitelli, Vice President of the Azimut/Benetti Group, the world-renowned yacht builder group is wishing to bring the nautical industry to a bigger audience, to let people know how much of the Italian work of excellence lays behind a yacht like this, including both industrial work and manufacturing.

In collaboration with FeelRouge, a light show has been organised to highlight the yacht and to transform it into a really immersive multimedia installation. Every evening of the Milano Design Week (April 17th to 22nd), visitors will be immersed into the magical atmosphere of a Fellinian Dolce Vita 3.0, where the Italian excellences of design and yachting industry enhance a memorable experience.

Azimut Yachts has chosen this amazing setting to unveil in a world preview two of its new flagships, which will be launched on the occasion of the brand’s fiftieth anniversary.

Sanlorenzo shipyard is also present at La Triennale for the second year in a row: its aim is, just as for Azimut/Benetti, to involve a larger audience in an experience capable of making it approach the yachting world, especially thanks to the interior design featured on one of the latest generation yachts. In a room, a multimedia installation simulates the experience of cruising onboard a 27-metre SX88.

Officine Panerai, a historic Florence-based brand dating from 1860, the first in the world to manufacture submersible luminescent watches, brings the sea to La Triennale with an impressive installation, “Candela”, a hymn to the phenomenon of luminescence. The light created in the dark makes the visitor feel like being in the abyss, with a realistic luminescence effect lasting according to how much light has previously been absorbed.

 

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