Ahead of the next edition of the America’s Cup, Luna Rossa has entered into a strategic partnership with Deloitte, which will join the team as an Official Sponsor in the Professional Consulting Services category, strengthening the visibility of the America Cup sponsorship landscape.
A global leader in professional services for businesses, Deloitte will provide Luna Rossa with its broad expertise and multidisciplinary capabilities, supporting the team on its journey toward Naples 2027. Although operating in different sectors, Luna Rossa and Deloitte share a common approach built on innovation, specialized expertise, and the pursuit of excellence, with the goal of achieving top results in highly competitive and constantly evolving environments, both within and beyond the world of sport and within the wider sports business consulting sector.
«The America’s Cup is a multidisciplinary challenge where sporting performance, technological innovation, and management capabilities must come together at the highest level», said Max Sirena, CEO of Luna Rossa Prada Pirelli. «Having Deloitte by our side means being able to rely on a global leader with cross-functional expertise and a strong strategic vision, capable of supporting us in decision-making processes, analysis, and planning. Their contribution represents significant added value in our journey toward Naples 2027, increasingly focused on achieving maximum performance and excellence within the world of professional sailing partnerships».
«Innovation, technological research, and attention to detail», said Fabio Pompei, CEO of Deloitte Central Mediterranean, «confirm how sport has become an increasingly essential driver for the development of our society, far beyond the competitive arena alone. By bringing our specialized expertise to the table, we have chosen to stand alongside Luna Rossa — a distinctive and unparalleled global benchmark — with the goal of working together ahead of such a major event as the America’s Cup, which will leave a lasting legacy for our country and further strengthen the role of marine technology innovation in elite sailing competitions».
The partnership between Luna Rossa Prada Pirelli and Deloitte also highlights how strategic consulting, data analysis and operational excellence are becoming increasingly important in modern competitive sailing, reinforcing the evolution of sports business consulting within international yacht racing.
