Nautor’s Swan: 50-year experience and future plans and challenges

Nautor’s Swan’s 50th anniversary will mark a new challenging year for the company, full of promising future developments. The Finnish company made up a strategic plan to create several new models and to increase its presence in the global market.
“This anniversary is the perfect moment to look at our future taking inspiration from our glorious heritage and its core values, that are still fundamental to our company and our way of doing business” said Leonardo Ferragamo, Group Executive Chairman of Nautor’s Swan.
In the superyacht market, it introduced the new Swan 95 and the Swan 115 in its line of Maxi yachts. The Swan 95’ will be launched later this autumn and her first hull has already been sold, while the first hull of Swan 115 has been delivered, and three more have already been ordered. Moreover, the upcoming Swan 130 will be the new flagship for the Swan Line.
In the medium size range, Nautor’s Swan is working on completely new products in the fast cruising as well as in racing families: Swan 54 for bluewater cruising, the one-design ClubSwan 50 for racing and the new Swan 78 (under 24 m) concept all confirm the versatility of the Finnish company.
Its strategy plan for this year will be focusing on the development and the strengthening of a global sales network, thanks to the support of Regional Directors for each market (the Mediterranean, the Northern European, the American and the Asian). A new corporate structure is being developed for the US, together with a long-term investment plan. Sebastiano Fanizza, and experienced international yacht sales director, was recently appointed as new Commercial and Business Development Director, and his role will be to manage new strategies for the company.
ClubSwan, a club fully dedicated to the improvement of the Swan Owner’s experience, is one of the key departments. ClubSwan Director Ettore Mattiello together with Racing Office Manager Claudia Tosi and the new entry Sara Torrini, Club Swan Secretary, are working on events and partnerships for ClubSwan members.
Remarkable improvements have been done in the Customer Care and Brokerage, key assets for the company. New offices have been established to offer a complete network for the best and most cost-effective services. The company can assist Owners in finding, selling and improving the value of their Swans.