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Benetti and Kiton, a partnership between two Italian excellences


benettikitonKiton, a leader in the high fashion industry, announced a strategic partnership with the world-renowned brand Benetti.
The synergy between the two companies has the common aim to create a bespoke experience for their clients, in line with their philosophy and values: passion, innovation, crafts.
“The aim of our collaboration is to dedicate a growing care to our clients who chose a unique and exclusive lifestyle”, said Antonio De Matteis, Kiton’s CEO, and he continued: “Excellence and quality: these are the elements on which our partnership – which we are very proud of – is based. Benetti is an Italian excellence perfectly matching our DNA: family-feeling, innovation, style and quality.”
“The unmistakable style of these two ambassadors of the Made in Italy perfectly matches with this agreement, which will accompany us to the nautical shows all over the world and much more” commented Fabio Ermetto – CCO of Benetti.
On the occasion of the international boat shows scheduled until 2017 (Cannes, Monaco, Fort Lauderdale, Miami, Dubai, Singapore and Hong Kong), the professional tailors of Kiton will be available for the Benetti ship owners and the Neapolitan brand’s top clients will enjoy a privileged access to the Made in Italy superyacht world.
The collaboration calls for the opportunity of Benetti VIP clients to schedule private visits at the Kiton’s Headquarters in Naples and in Milan, and for Kiton top clients the occasion to enter the “Yachtique” areas, true nautical luxury lounges, and the boutique Benetti in Viareggio.


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