On 28 February 2022, producer behind the world’s most innovative Fashion x Sustainability projects, Jessica Minh Anh, will transform the new LNG-powered cruise ship, Costa Toscana, into a sky-high sea catwalk.
Against the cinematic backdrop of the Italian Riviera, J Spring Fashion Show 2022 will deliver a message of sustainability and style, while marking a historic milestone in both the fashion world and the cruise industry.
Common point: the sustainability
The high-profile event will welcome the global media and exclusive VIPs on board Costa Toscana, a new age “smart city at sea”, before its inaugural cruise in Portofino, Italy. Participating brands, which will be unveiled in mid-February 2022, will premiere a combination of haute couture and ready-to-wear collections from five continents. Jessica’s previous catwalks included Paul Costelloe, Montblanc, Yumi Katsura, Ziad Nakad, Shiatzy Chen, and Tony Ward.
The red-carpet experience will feature the best in Italian art, architecture, culture, luxury and delicacies alongside the impressive catwalk. On her selection of Costa Toscana for the catwalk venue, Jessica Minh Anh said:
“This particular moment in history provides an opportunity for a sustainable “restart” of our society. Costa Toscana aligns perfectly with my mission of highlighting sustainability in a visually attractive way. It runs by Liquefied Natural Gas, one of the most advanced technologies to reduce emissions right now. It represents a breakthrough in the travel industry. I am honored to celebrate the resurgence of business and style on such a unique ship.”
Three catwalk in one
J Spring Fashion Show 2022 is Jessica Minh Anh’s come-back catwalk after the phenomenal success of “Runway on the Runway” at JFK international airport before the pandemic, where the supermodel turned entrepreneur promoted the globally sustainable supply chain.
This show will combine three of Jessica’s famous catwalk series, namely Fashion x Sustainability, Catwalk-On-Water, and Sky-High, into one mind-blowing extravaganza. Previous editions took place atop the Eiffel Tower, London’s Tower Bridge, Grand Canyon Skywalk, Hoover Dam, Gemasolar Power Plant, and international cruise ships in Dubai, New York, Sydney, and Hong Kong.
Sustainable ships and fashion creativity
“Jessica Minh Anh is a pioneer in marrying fashion with sustainability, just like Costa Cruises in offering the most advanced sustainable ships”, said Mario Zanetti, President of Costa Cruises.
“Costa has been the first in the world to operate LNG-powered ships, and focuses on value-driven, sustainable and inclusive tourism. As the travel industry is gradually recovering, it is very exciting for us to welcome Jessica on board, and have her launch such an important message in a creative way on our new flagship, Costa Toscana. We are also proud that this collaboration will happen in Italy and specifically the Ligurian Riviera!”.
The official site visit took place last weekend on Costa Toscana in Civitavecchia, where Jessica Minh Anh met with the president of Costa Cruises to discuss the floor plan, schedule, setup, and exclusive treatments for the media and guests. The official campaign video captured the iconic moment as Jessica Minh Anh ran atop the sky-high catwalk in a bright pink dress against the picturesque backdrop of the giant ship, deep blue sea and skyline.
One can only expect yet another mind-blowing production from a girl who revolutionized global runways.
