Boero YachtCoatings, an international benchmark in the production of painting solutions for yachts and superyachts for over fifty years and sold in over 20 countries worldwide, is official sponsor of The Ocean Race: Genoa The Grand Finale 2022-23, the most spectacular sailing race around the world, that will come to Genoa, Italy, for the first time in its history, for its final leg.
The event will take place from 24 June to 2 July 2023, after 32,000 miles and six stopovers around the globe.
Networking and focus on sustainability
Supporting an international-level event such as “The Ocean Race” is a great opportunity for
Boero YachtCoatings, which boasts more than 700 Superyachts painted worldwide. The event will allow it to engage Italian and foreign customers and strengthen the brand’s visibility in the countries of reference, underlining the link between the brand, the world of sport and the sea.
Boero YachtCoatings, also present in a starring role at the start of the race in Alicante, will follow the various stages of the regatta involving local partners and customers with dedicated moments. The competing crews are currently in Itajaí (1/23 April) and in the coming months will reach Newport (10/21 May), Aarhus (30 May/8 June) and The Hague (11/15 June).
The Grand Finale 2022-23 Genoa event will not only be the epilogue to an extraordinary sporting challenge, but will also be a showcase for debates and workshops focused on environmental sustainability in the marine environment.
In fact, the Genoa Process, a project that will see the international leading experts and stakeholders in the sector take part in the drawing up of the first draft of a Charter of Ocean Rights, whose principles will be presented in Genoa during the “Grand Finale” and then delivered to the United Nations Assembly, in New York, in November 2023.
As a Sponsor, Boero YachtCoatings will be present in Genoa at the Ocean Live Park, the space dedicated to visitors and partners set up in the new Levante Waterfront, where activities, events and entertainment for visitors of all ages will be hosted.
The Opening Ceremony is scheduled for 24 June, followed by a series of initiatives involving the public until 2 July.
Updates on each specific event will follow.