Tecniche Nuove: MazzMedia acquisition


With the aim of further consolidating the omnichannel offer of Gruppo editoriale Tecniche Nuove SpA (Italian publishing Group), the acquisition of 100% of Mazzmedia srl capital was finalized from majority partner Francesco Fiori and Samuele Marazzita, Tommaso Dozio, Federico Anelli.

Mazzmedia is a digital agency, specialized in the conception and development of multichannel communication projects; a reality capable of responding quickly to clients’ requests and needs through digital strategy, creativity, technological development and digital marketing.

Channel mix planning, strategic cross-media campaigns, research and market analysis are the basis of the Mazzmedia team’s work.

This important acquisition follows a long-standing strategy of growth by external lines and completes our group’s positioning as a leader in B2B multichannel communication offerings. The confirmation of the Management Group that has made Mazzmedia a first-rate structure among web agencies is a sign of continuity of management and will allow us to develop new services, including AI-based ones, in the publishing and communication sector for businesses and professional segments that are in the Group’s portfolio.

Ivo Alfonso Nardella, president and CEO of Tecniche Nuove Spa
Ivo Alfonso Nardella

Post-acquisition roles

The new corporate asset confirmed CEO Francesco Fiori, Sales Director Tomaso Dozio, Head of UX Designer Samuele Marazzita and Head of Technology Federico Anelli at the helm.

Advising on all phases of the acquisition for Mazzmedia were the firm BonelliErede, for Tecniche Nuove the advisor Davide Maggi and the firm Talea in the persons of lawyer Enrico Del Sasso and Dr. Sergio Pellone.

I am pleased to officially announce the finalization of the acquisition of MazzMedia by the prestigious Tecniche Nuove Group, a historic leader in the creation of content and publishing formats aimed primarily at companies and professionals in the B2B sector. The integration with Gruppo Tecniche Nuove represents an extremely significant step for MazzMedia, giving us the opportunity to enhance our capabilities and resources. I am convinced that this union represents a further concrete possibility of growth for all our clients.

Francesco Fiori, AD Mazzmedia
About Mazzmedia

MazzMedia is a full-service digital agency founded in 2012, whose offerings include digital strategy, UX design, technology development, social media management and digital marketing.
It includes 30 professionals with a wide range of multidisciplinary skills, a talented team of digital marketing specialists, creatives, and web and mobile developers who work closely together to create exciting digital experiences.
Small and medium-sized companies, as well as established multinationals, have found MazzMedia’s services to be a valuable support in the online development of their digital strategies.

About Tecniche Nuove

The Tecniche Nuove Group, with about 300 employees and more than 65 million euros in sales, is a leader in specialized publishing for manufacturing and professional activities in the Manufacturing, Healthcare, Architecture-Design, Building-Planting, Agriculture-Farming, Horeca and Retail sectors.

With more than 147 publishing platforms, the Tecniche Nuove Group has been operating in B2B communication for 60 years, training and informing companies and professionals.

1,500 books in the catalog, 550,000 copies distributed monthly, 1,450,000 monthly contacts and nearly 250,000 visitors attending the group’s trade fairs and conferences in a year represent the strength of the country system’s professional culture and updating.