The Italian Sea Group has officially announced its partnership with BehneMar Yachting Consultancy, a prominent yachting consultancy based in Dubai.
This collaboration, identified as an “Authorized Sales Agency,” was revealed during the prestigious Dubai Boat Show 2024, a premier event in the Middle East for yachting and lifestyle enthusiasts. As part of its “Strategic Outlook 2024-2025,” aimed at forging new commercial partnerships, The Italian Sea Group has chosen BehneMar Yachting Consultancy for its extensive experience to represent its brands in the crucial Middle East and North Africa region.
This strategic decision is bolstered by a robust program of Brand Awareness initiatives, aimed at fortifying the sales structure in the Middle East and North Africa. The partnership was unveiled at the BehneMar | The Italian Sea Group stand, a focal point at the exhibition, showcasing the flagship models from TISG brands and garnering significant interest from attendees.
