Patrick Coote joins Northrop & Johnson as Chief Marketing Officer & Head of N&J Europe. He will be based in the South of France.
A strategic marketing expert, Patrick has more than 25 years of experience in the superyacht sector. His background spans a wide variety of prominent marine businesses. Patrick has worked in many divisions of the yachting industry from publishing to boat show management, yacht design, construction and refits to sales, charter and management, finance and more.
Patrick has held previous director positions at various companies, including Fraser Yachts, the Azimut Benetti Group, Blohm+Voss, and Vripack, all of which underwent significant transformation and growth during his tenure. Patrick also was integral in the inception of a number of new initiatives such as The Superyacht Show, Superyacht TV and the Explorer Yachts Summit.
Aiming to a further growth
“Having seen the major developments and impressive growth achieved by the team at Northrop & Johnson in recent years, I’m very excited about his new opportunity,” comments Patrick.
Working as part of the senior team, his role is to help define the global marketing strategy to ensure further growth. Patrick will work hand-in-hand with Northrop & Johnson’s in-house marketing team, both in the US and in Europe, to oversee marketing activities worldwide. Additionally, he will also oversee operations in the European offices.
“We’re thrilled Patrick has joined the Northrop & Johnson team,” says President & COO Daniel Ziriakus. “Patrick brings industry expertise and marketing prowess that will help us continue to advance the brand on an international scale.
Patrick’s ethos, determination, and dedication to the industry align with the ideals of Northrop & Johnson, ensuring he is a perfect fit for his new position. We’re delighted to begin a new chapter with Patrick at the helm of our European offices and our marketing team is keen to work with Patrick to implement new, exciting initiatives.”
Patrick is a regular speaker at industry conferences as well as an active member of the Yacht Club de Monaco. In addition to his love of sailing and watersports, Patrick also enjoys playing polo and riding motorcycles.