The Marine Della Toscana consortium will take part for the first time at the Dubai International Boat Show, scheduled from 9 to 13 March 2022.
After years of forced pause, the nautical show reopens at the Dubai Harbor where Marine della Toscana will have its own space within the ICE collective.
Here the company will tell the peculiarities of the Tuscan port system: innovation, hospitality, services, vision towards the future and the possibility for yachtsmen and owners to dock in one of the participating marinas and enjoy a crystalline sea.
They’ll find an archipelago to be discovered and one of the most beautiful areas in the world, rich in culture, history, beauty and taste.
A great visibility for the Tuscany marine sector
A few days later, from 16 to 18 March 2022, Marine della Toscana will also participate in YARE (Yachting Aftersales and Refit Experience), the international event dedicated to yachting and refit scheduled in Viareggio and Versilia.
Two international contexts in which will be presented the best of the yachting offer in Tuscany and the wide range of services offered by the 11 marinas of the consortium.
First of all the possibility of counting on a total of 4,000 berths that can hosting on its piers and docks from the smallest boats up to megayachts of over 100 meters.
At the Dubai boat show and at YARE, Marine della Toscana will also present its image campaign for the 2022 season inspired by Tuscany by the maestro Giacomo Puccini: “Nessun Dorma – 4,000 berths for an all-round experience” with 11 stars positioned on the coast of the region that shine at night.
The Consortium includes Marina Cala de ‘Medici SpA, the company that manages the touristic port of Rosignano of the same name, the cooperative company L’Ormeggio di Marina, Yacht Broker and Viareggio Porto 2020, Porto Azzurro, Port of Pisa, Azimut Benetti with both Lusben landings in Viareggio and Livorno, Marina dei Presidi.
As representative of the Marinedi group, Marina Arcipelago Toscano, a structure to be built which will increase the capacity to accommodate megayachts in the area of Piombino.
Finally, Porta a Mare in Livorno, with a project that provides for the transformation of Porto Mediceo and Darsena Nuova into tourist landings.
About Marine della Toscana
The Tuscan Marine Consortium was born from the idea of communicating a unified sea-land message at an international level, with the Tuscany brand as an attractive lever that can be visited starting from the ports.
An internationalization project supported by the Tuscany Region integrated with the Costa Toscana promotion project | Tuscan Islands that enhances the individual specificities of the places.
“Marine della Toscana – underlines Matteo Italo Ratti, President of the consortium – resumes the season of participation in international events. This fact represents an important opportunity to present oneself in the United Arab Emirates, a thriving market for pleasure boats and yachts driven by marine tourism, just as it is important to intervene in a context such as that proposed by YARE with superyacht captains and service companies that come from mostly from abroad and to promote high-level nautical tourism“.
