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Arcadia Yachts’ successful business strategy

Arcadia Yachts

Marine industry yachtsThe end-of-January snapshot reveals the excellent results of the initiatives launched in recent months by Arcadia Yachts, with the company proudly announcing the sale of the fourth Sherpa 80 XL unit.

The latest addition to the Arcadia Yachts family, Sherpa 80 XL is an eye-catching 24-metre yacht that fully reflects the design philosophy of the shipyard, which prioritises respect for the ecosystem through the extensive use of solar power and an ongoing effort to reduce consumption.

Like the other models in the Arcadia Yachts fleet, this vessel with a semi-planing hull features amazing seamless continuity between the exteriors and the interiors, which are designed as generous spaces surrounded by up and down windows to reduce the use of air conditioning, fitted with latest-generation solar panels on the roof, and flooded with natural light and the sea breeze.

A successful business strategy

Arcadia yachts shipyardThe sale of this unit confirms the success of the new business strategy implemented by the shipyard founded by Ugo Pellegrino, which less than a year after the arrival of Francesco Frediani, in the role of chief commercial officer, has significantly increased the number of owners won over by the brand’s fleet, so much so that the order book in January 2022 already amounts to approximately 20 million euros.

Nine new Arcadia Yachts units are slated for production and delivery by the end of 2022 at the company’s 47,000-square-metre production facility. They will operate in the Mediterranean – in Italy, Greece, Turkey and the Balearic Islands – and in the waters off the emirate of Dubai.

The profile of the owners attracted by Arcadia Yachts models is also changing, and they now have a much more diverse background than in the past, driven by the process of brand internationalisation. This key objective in the company’s strategy also involves adapting the features of yachts according to the destination country.

With numerous expressions of interest arriving not only from Dubai − which joins consolidated areas like the Mediterranean, the Caribbean and Australia − but also from owners based in the United States and the Asia Pacific region, the shipyard soon plans to announce partnerships with brand representatives in these areas.

Future plans of Arcadia Yachts

The coming months are therefore set to be hectic ones for Arcadia Yachts, not only to meet the current commercial and production budget, but also to lay the groundwork for activities in the near future.

Against this backdrop, Vincenzo Duraccio has been appointed Quality Manager with the aim of improving the brand’s positioning still further, not least by increasing the volume of orders booked.

An engineer with experience in production management for corporate businesses, Duraccio was for many years a researcher and professor in the faculties of engineering at leading Italian universities, working in the fields of production, logistics and quality. To ensure that his extensive experience can immediately be put to use in the yachting industry, he will be flanked for a period by external professionals who have already worked with the shipyard.

Finally, the coming months will see the presentation of the new A Line models, given the difficult task of replacing products that over the years have become icons in the yachting world. The first model is planned to touch the water in spring/summer 2023.


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The Mini Controller designed by the Swedish Zipwake and distributed in Italy